How Many of Your Show’s Digital Ads Are Being Seen by Online “Bots” vs. Attendees?

Apr 08

How Many of Your Show’s Digital Ads Are Being Seen by Online “Bots” vs. Attendees?

Non-human traffic (NHT) from online robots, commonly referred to as “bots”, may be costing you more than you think. “Bot fraud has advertisers paying for ads served to robots, not people,” said Marc Pritchard, Procter & Gamble’s chief brand officer, during his keynote presentation at last month’s Association of National Advertisers (ANA) Media...

Read More

Are Your Online Ads Being Seen? The Results from Our 1.2 Million Impression Test May Shock You!

Sep 03

Are Your Online Ads Being Seen? The Results from Our 1.2 Million Impression Test May Shock You!

One of the key topics at the OMMA Display Conference that we attended in July was “viewability“, the term that refers to whether online ads are seen or at least have the opportunity to be seen by a person. Perhaps you are wondering why this is even an issue and assumed the ads you are buying for your exhibitions and events are being seen. Well, they may...

Read More