Construmat 2017 Taps Bus Ads – Outdoor Not Just for B2C Shows

Jun 08

Construmat 2017 Taps Bus Ads – Outdoor Not Just for B2C Shows

We saw numerous bus ads for the recent Construmat, the 140,000 square foot construction industry trade show, at Fira Barcelona. We highlight this show organizer’s use of bus advertising because many event marketers view outdoor as only a b2c tactic.  However, plenty of b2b marketers are using multiple outdoor media formats. Construmat’s ads ran on the TMB bus...

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Non-Endemic Marketing at Cannes 2016 – Insights from Our Visit to the Global Film Industry Event

Jun 08

Non-Endemic Marketing at Cannes 2016 – Insights from Our Visit to the Global Film Industry Event

During our visit last month to Cannes 2016, the annual 12-day event in the South of France, it was hard to miss the marketing campaign for The Harmonist. There were 17 two-story high banners for The Harmonist (see full size photo) posted across the front of the historic InterContinental Carlton Cannes on The Promenade de la Croisette, the busiest street in the city...

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“Station Domination” Promotes RHS Chelsea Flower Show 2016 in London Underground

May 31

“Station Domination” Promotes RHS Chelsea Flower Show 2016 in London Underground

When we were in London last week, we saw a “station domination” in the London Underground (the Tube) promoting the RHS Chelsea Flower Show, which attracted more than 165,000 visitors and 500 exhibitors, by its exclusive sponsor, M&G Investments. The station domination, also referred to as an “advertising takeover”, was executed at Sloane...

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Clear Channel Airports Launch Four New 26-Foot LED Video Towers at DIA

Apr 18

As those of you who are regular readers of our posts know, Encore is a big believer in the use of outdoor to promote events. We routinely use it for our clients so we took note of a major deployment two weeks ago by Clear Channel Airports (CCA) at Denver International Airport (DIA) as airport advertising offers unique opportunities to event organizers and...

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