Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Oct 17

Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Online video consumption continues to explode, generating billions of video views daily. As a result, digital video is one of the fastest growing ad mediums, expected to reach nearly $10 billion this year in the U.S., according to eMarketer, which also projects 60% of digital video ad spend will be transacted programmatically in 2016. Encore client, American Film...

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AFM 2014 Adds Video to Global Attendee Acquisition Campaign

Aug 14

    Online video consumption is exploding.  Globally, each month, more than 1 billion unique users visit YouTube, and watch over 6 billion hours of video on the video sharing web site, according to YouTube. Looking more specifically at the U.S., “187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad...

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Christie’s Uses Innovative Online Video to Promote Sales Event in New York

Jun 05

Christie’s Uses Innovative Online Video to Promote Sales Event in New York

International auction house, Christie’s, used an unusual tactic to promote its recent “If I Live I’ll See You Tuesday” live auction event in New York, which sold $134.6 million in artwork. Christie’s produced a four-minute online video featuring professional skateboarder, Chris Martin, skating by artwork at its facilities, to provide...

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An Inside Look at the Making of the New Online Video for Hollywood’s Big Film Trade Show, AFM 2013

Jul 23

A few weeks ago, Encore client, American Film Market (AFM), launched a new video that will be used as part of its 2013 attendee acquisition campaign. As more and more shows are using video in their marketing, we thought we would share some insights into the making and deployment of the new video for this annual global b2b event with attendees from 70+ countries,...

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Twitter’s New Mobile Service, Vine, Gains Traction at NYC Fashion Week

Mar 13

Is a six second video enough to achieve any real marketing value?  Well it seems at last month’s New York Fashion Week, the answer was YES. It looks like fashion editors, buyers, designers and others at the event were making use of Vine, Twitter’s new mobile service, that lets you capture and share short looping videos. Check out this piece on Atlantic...

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