1.2 Million Square Foot Miami Yacht Show 2018 Uses Online Video Ads to Complement Linear TV

Mar 28

1.2 Million Square Foot Miami Yacht Show 2018 Uses Online Video Ads to Complement Linear TV

People’s voracious appetite for video content is growing so fast that in just three years Cisco projects one million minutes of video content will cross the Internet every second. The billions of online video views that are occurring daily are presenting exciting new advertising opportunities and driving the rapid growth of the video advertising channel, which is...

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Big Patek Philippe Exhibition in NYC Uses Social Video

Aug 10

Big Patek Philippe Exhibition in NYC Uses Social Video

Iconic brand Patek Philippe organized its largest ever exhibition in NYC, July 13 – 23, 2017, featuring several hundred million dollars of timepieces, some dating back to the 1500s. “The Grand Exhibition is of a scale we’ve never seen before. We’ve done one exhibition in Dubai, one in Munich and the last one in London, but we’ve never had this many historical pieces...

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Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Oct 17

Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Online video consumption continues to explode, generating billions of video views daily. As a result, digital video is one of the fastest growing ad mediums, expected to reach nearly $10 billion this year in the U.S., according to eMarketer, which also projects 60% of digital video ad spend will be transacted programmatically in 2016. Encore client, American Film...

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AFM 2014 Adds Video to Global Attendee Acquisition Campaign

Aug 14

    Online video consumption is exploding.  Globally, each month, more than 1 billion unique users visit YouTube, and watch over 6 billion hours of video on the video sharing web site, according to YouTube. Looking more specifically at the U.S., “187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad...

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Christie’s Uses Innovative Online Video to Promote Sales Event in New York

Jun 05

Christie’s Uses Innovative Online Video to Promote Sales Event in New York

International auction house, Christie’s, used an unusual tactic to promote its recent “If I Live I’ll See You Tuesday” live auction event in New York, which sold $134.6 million in artwork. Christie’s produced a four-minute online video featuring professional skateboarder, Chris Martin, skating by artwork at its facilities, to provide...

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