Five Ways Smart Event Marketers Are Using 1st Party Data to Reach Attendees Across the Web

Aug 28

Five Ways Smart Event Marketers Are Using 1st Party Data to Reach Attendees Across the Web

According to research in a recent eMarketer article, marketers continue to place the highest value on data which they collect themselves i.e. first-party data, especially transaction history, customer information and behavioral data, vs. second- or third-party data, which is collected by others. Our exhibition and event clients certainly do as well.  First-party...

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Hollywood’s Biggest Trade Show Runs 25 Million Online Ads – Triples RTB, Adds Lookalikes

Nov 19

Hollywood’s Biggest Trade Show Runs 25 Million Online Ads – Triples RTB, Adds Lookalikes

Encore client, American Film Market (AFM), wrapped up its 8-day run last week, with an increase in exhibitors, buyers and attendees. More of the filmmakers, producers, buyers and other industry professionals from 80+ countries that attended the 35th edition of AFM came from digital media than ever before as the event organizer continued to execute on its multi-year...

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