2,200 Exhibitor MWC Barcelona Enhances Attendee Networking with LinkedIn Partnership

Feb 23

2,200 Exhibitor MWC Barcelona Enhances Attendee Networking with LinkedIn Partnership

As trade show organizers are continuously looking for new ways to help attendees maximize connections, we highlight the “enhanced networking experience” that next week’s Mobile World Congress (MWC) in Barcelona is offering its attendees through its ongoing partnership with LinkedIn. The 467+ million member social net is also expanding the benefits to attendees with...

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An Inside Look at 100 Million Online Ads Used to Drive Attendance

Apr 12

An Inside Look at 100 Million Online Ads Used to Drive Attendance

Online advertising generates oceans of data. This data can help you better allocate ad spend and deploy more effective campaigns to drive attendance but you will only be able to achieve these benefits if you capture, analyze and act on the data. We recently analyzed a group of over 100 million online ads that we purchased using traditional and programmatic tools...

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A Smart Bidding Strategy is Key to Driving Trade Show Attendance from LinkedIn Ads; Don’t Underbid!

Dec 18

A Smart Bidding Strategy is Key to Driving Trade Show Attendance from LinkedIn Ads; Don’t Underbid!

LinkedIn Sponsored Updates (SU) and Right Hand Side (RHS) ads are sold through a real-time auction, most specifically a generalized second price (GSP) auction. Each time a LinkedIn member visits a page, and there is an opportunity to display a SU/RHS ad to a LinkedIn member that meets your targeting parameters, your ad will be entered into this GSP auction along...

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5 Reasons Trade Show Organizers Should Be Saying Happy Birthday to LinkedIn Sponsored Updates

Jul 25

5 Reasons Trade Show Organizers Should Be Saying Happy Birthday to LinkedIn Sponsored Updates

In July 2013, LinkedIn formally rolled out Sponsored Updates (SU), an ad product which runs in the News Feed on users’ home pages. We have been using this product since shortly after it was launched so as SU celebrates its first birthday this month, we thought we would use this milestone to share why we think trade show organizers should be saying Happy...

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Dreamforce 2013 Taps LinkedIn Native Ad Unit to Drive Attendance

Nov 20

Dreamforce 2013, the world’s largest software conference, which is currently being held in San Francisco, is set to “achieve record-breaking attendance with more than 130,000 people from 82 countries registered to attend,” according to a press release issued by the organizer on Monday. Since we started following this event organized by software...

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