2,100 Exhibitor Global TV Trade Show MIPCOM 2014 Runs UGC / Social Media Promotion

Nov 06

2,100 Exhibitor Global TV Trade Show MIPCOM 2014 Runs UGC / Social Media Promotion

We attended this global TV industry gathering in France two years ago so we received several emails for the recent MIPCOM 2014. One thing that caught our attention about this year’s marketing was a user-generated content (UGC) promotion called “Be the Star of MIPCOM!” In the marketing for MIPCOM, the show organizer invited people to take a photo or...

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Diane von Furstenberg Exhibition Uses Content Marketing, with Instagram Overlay

May 01

Diane von Furstenberg Exhibition Uses Content Marketing, with Instagram Overlay

Last week, we visited “DVF 40 Journey of a Dress” exhibition in Los Angeles, which is celebrating the 40th anniversary of the iconic wrap dress created by Diane von Furstenberg. One of the things that caught our attention about this high-profile exhibition was its use of user-generated content marketing and a follow-on social net overlay. “From...

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U.S. Open Launches Huge “Social Media Wall” at 700,000 Person Event

Sep 26

Are you looking to create new sponsorship opportunities that drive incremental revenue for your event – and generate innovative value props for your partners? Check out what the organizer of the largest tennis tournament in the U.S. did at their event earlier this month. The U.S. Open debuted a 50′ long x 8′ tall social media wall, which displayed...

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