Five Online Retargeting Mistakes to Avoid for Event Marketers

May 03

Five Online Retargeting Mistakes to Avoid for Event Marketers

Based on our experience running tens of millions of retargeting ads around the world for exhibitions and events, we share some common issues that can negatively impact your results.  Plus we offer some tips to maximize success. Overkill frequency.  Blasting as many ads as you can to as many people as possible that you have “cookied” can waste ad spend,...

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An Inside Look at 100 Million Online Ads Used to Drive Attendance

Apr 12

An Inside Look at 100 Million Online Ads Used to Drive Attendance

Online advertising generates oceans of data. This data can help you better allocate ad spend and deploy more effective campaigns to drive attendance but you will only be able to achieve these benefits if you capture, analyze and act on the data. We recently analyzed a group of over 100 million online ads that we purchased using traditional and programmatic tools...

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Hollywood’s Largest Trade Show Runs 35 Million Online Ads

Nov 24

Hollywood’s Largest Trade Show Runs 35 Million Online Ads

Encore client, American Film Market (AFM), deployed its largest online advertising campaign ever to attract industry professionals from around the world to its 36th edition, which wrapped up its eight-day run in Santa Monica a few weeks ago. The global b2b event, which has launched over 10,000 films and drives more than one billion dollars in film deals annually,...

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Bidding Strategy Key to Original Miami Beach Antique Show Online Ad Campaign

Mar 02

Bidding Strategy Key to Original Miami Beach Antique Show Online Ad Campaign

Encore client, The Original Miami Beach Antique Show (OMBAS), which featured nearly 1,000 exhibitors from around the world last month, ran millions of online display ad impressions to drive attendance. More ads were purchased through online auction marketplaces than ever before.  These types of real-time bidding (RTB) ad buys are much different than traditional...

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A Smart Bidding Strategy is Key to Driving Trade Show Attendance from LinkedIn Ads; Don’t Underbid!

Dec 18

A Smart Bidding Strategy is Key to Driving Trade Show Attendance from LinkedIn Ads; Don’t Underbid!

LinkedIn Sponsored Updates (SU) and Right Hand Side (RHS) ads are sold through a real-time auction, most specifically a generalized second price (GSP) auction. Each time a LinkedIn member visits a page, and there is an opportunity to display a SU/RHS ad to a LinkedIn member that meets your targeting parameters, your ad will be entered into this GSP auction along...

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