Cannes Film Market 2015 Expands Global Online Community with Partnerships

Jun 10

Cannes Film Market 2015 Expands Global Online Community with Partnerships

Several weeks ago, we joined 35,000 film industry professionals and more than 4,000 journalists from 100+ countries at the Cannes Film Festival, the 12-day global film industry event in the South of France, and co-located b2b event, the Marché du Film (Cannes Film Market). One of the things that was hard to miss at the Cannes Film Market was the promotion for...

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Should You Deploy Larger Format Online Ads for Your Exhibitions?

Apr 24

Should You Deploy Larger Format Online Ads for Your Exhibitions?

Don’t let price scare you away from using larger format ad units! While they can cost substantially more than the “Big 3″ (728 x 90, 300 x 250 & 160 x 600), you may find that the richer creative canvas and performance metrics justify the cost. For example, we routinely see CTRs for 300 x 600s, one of the larger format ad units that we have...

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How Many of Your Show’s Digital Ads Are Being Seen by Online “Bots” vs. Attendees?

Apr 08

How Many of Your Show’s Digital Ads Are Being Seen by Online “Bots” vs. Attendees?

Non-human traffic (NHT) from online robots, commonly referred to as “bots”, may be costing you more than you think. “Bot fraud has advertisers paying for ads served to robots, not people,” said Marc Pritchard, Procter & Gamble’s chief brand officer, during his keynote presentation at last month’s Association of National Advertisers (ANA) Media...

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Bidding Strategy Key to Original Miami Beach Antique Show Online Ad Campaign

Mar 02

Bidding Strategy Key to Original Miami Beach Antique Show Online Ad Campaign

Encore client, The Original Miami Beach Antique Show (OMBAS), which featured nearly 1,000 exhibitors from around the world last month, ran millions of online display ad impressions to drive attendance. More ads were purchased through online auction marketplaces than ever before.  These types of real-time bidding (RTB) ad buys are much different than traditional...

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South Beach Wine & Food Festival Uses Insert to Drive Attendance; 700,000+ Print & Digital Units

Feb 03

South Beach Wine & Food Festival Uses Insert to Drive Attendance; 700,000+ Print & Digital Units

Due to the significant amount of advertising we buy in South Florida, we follow ad campaigns in the market, especially unique programs by event organizers. One that recently caught our attention was a major print insert promoting this month’s internationally renowned South Beach Wine & Food Festival, which attracted approximately 60,000 visitors last year....

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92,000-Visitor London Boat Show Employs Google Search Ads

Jan 23

92,000-Visitor London Boat Show Employs Google Search Ads

Search delivers high-intent consumers to event organizers. “Following their use of search for live event information, 80% of consumers eventually purchase a ticket”, according to the recent Lifting the Curtain on Live Events infographic published by Google. When you combine this high intent with massive scale (billions of searches are conducted every...

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A Smart Bidding Strategy is Key to Driving Trade Show Attendance from LinkedIn Ads; Don’t Underbid!

Dec 18

A Smart Bidding Strategy is Key to Driving Trade Show Attendance from LinkedIn Ads; Don’t Underbid!

LinkedIn Sponsored Updates (SU) and Right Hand Side (RHS) ads are sold through a real-time auction, most specifically a generalized second price (GSP) auction. Each time a LinkedIn member visits a page, and there is an opportunity to display a SU/RHS ad to a LinkedIn member that meets your targeting parameters, your ad will be entered into this GSP auction along...

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