A Smart Bidding Strategy is Key to Driving Trade Show Attendance from LinkedIn Ads; Don’t Underbid!

Dec 18

A Smart Bidding Strategy is Key to Driving Trade Show Attendance from LinkedIn Ads; Don’t Underbid!

LinkedIn Sponsored Updates (SU) and Right Hand Side (RHS) ads are sold through a real-time auction, most specifically a generalized second price (GSP) auction. Each time a LinkedIn member visits a page, and there is an opportunity to display a SU/RHS ad to a LinkedIn member that meets your targeting parameters, your ad will be entered into this GSP auction along...

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Radio Industry Reports Jump in Digital Ad Sales in Q3; Event/Visitor Acquisition Ads Up Too

Dec 10

Radio Industry Reports Jump in Digital Ad Sales in Q3; Event/Visitor Acquisition Ads Up Too

The Radio Advertising Bureau (RAB) recently released its Q3 2014 Revenue Report. While overall U.S. spot radio sales were down 3% both year-over-year in Q3 and YTD 2014, there was an increase in two categories related to attendee acquisition and ticket sales in Q3 2014 vs comps: Sporting Events/Expos/Shows (+2%) and Amusement/Theme Parks/Museums (+2%). We share...

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Hollywood’s Biggest Trade Show Runs 25 Million Online Ads – Triples RTB, Adds Lookalikes

Nov 19

Hollywood’s Biggest Trade Show Runs 25 Million Online Ads – Triples RTB, Adds Lookalikes

Encore client, American Film Market (AFM), wrapped up its 8-day run last week, with an increase in exhibitors, buyers and attendees. More of the filmmakers, producers, buyers and other industry professionals from 80+ countries that attended the 35th edition of AFM came from digital media than ever before as the event organizer continued to execute on its multi-year...

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2,100 Exhibitor Global TV Trade Show MIPCOM 2014 Runs UGC / Social Media Promotion

Nov 06

2,100 Exhibitor Global TV Trade Show MIPCOM 2014 Runs UGC / Social Media Promotion

We attended this global TV industry gathering in France two years ago so we received several emails for the recent MIPCOM 2014. One thing that caught our attention about this year’s marketing was a user-generated content (UGC) promotion called “Be the Star of MIPCOM!” In the marketing for MIPCOM, the show organizer invited people to take a photo or...

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An “Inside Look” at How One Marketer is Segmenting Its 2 Million Retargeting Cookies

Oct 22

An “Inside Look” at How One Marketer is Segmenting Its 2 Million Retargeting Cookies

Most of the online retargeting we see from exhibitions and events is general in nature i.e. whatever page of the web site we visit, we are retargeted with the same ad or set of ads. While general retargeting like this can be very effective, segmentation may enable you to drive more ROI from your retargeting ad spend. Encore is advising the giant pet search portal,...

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1.6 Million Square Foot IFA 2014 Relaunches Web Site with Responsive Design

Oct 01

1.6 Million Square Foot IFA 2014 Relaunches Web Site with Responsive Design

We have been amazed at the mobile traffic growth on our clients’ exhibition and event web sites, which is of course part of a larger macro trend. Global mobile data traffic grew 81% in 2013, and will increase nearly 11-fold between 2013 and 2018, according to Cisco. This fast-growing trend is making it increasingly important to “mobilize” your web...

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70,000+ Visitor FIAC Exposition Runs Synced Banners on New York Times Web Site

Sep 18

70,000+ Visitor FIAC Exposition Runs Synced Banners on New York Times Web Site

We first covered FIAC after we visited this major international art exposition at the historic Grand Palais in Paris a few years ago. As the 2014 edition is coming up next month, we highlight one aspect of their marketing campaign that caught our attention. FIAC is running a “synced banner” execution (also referred to as tandem or companion ads) on...

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