2,100 Exhibitor Global TV Trade Show MIPCOM 2014 Runs UGC / Social Media Promotion

Nov 06

2,100 Exhibitor Global TV Trade Show MIPCOM 2014 Runs UGC / Social Media Promotion

We attended this global TV industry gathering in France two years ago so we received several emails for the recent MIPCOM 2014. One thing that caught our attention about this year’s marketing was a user-generated content (UGC) promotion called “Be the Star of MIPCOM!” In the marketing for MIPCOM, the show organizer invited people to take a photo or...

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An “Inside Look” at How One Marketer is Segmenting Its 2 Million Retargeting Cookies

Oct 22

An “Inside Look” at How One Marketer is Segmenting Its 2 Million Retargeting Cookies

Most of the online retargeting we see from exhibitions and events is general in nature i.e. whatever page of the web site we visit, we are retargeted with the same ad or set of ads. While general retargeting like this can be very effective, segmentation may enable you to drive more ROI from your retargeting ad spend. Encore is advising the giant pet search portal,...

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1.6 Million Square Foot IFA 2014 Relaunches Web Site with Responsive Design

Oct 01

1.6 Million Square Foot IFA 2014 Relaunches Web Site with Responsive Design

We have been amazed at the mobile traffic growth on our clients’ exhibition and event web sites, which is of course part of a larger macro trend. Global mobile data traffic grew 81% in 2013, and will increase nearly 11-fold between 2013 and 2018, according to Cisco. This fast-growing trend is making it increasingly important to “mobilize” your web...

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70,000+ Visitor FIAC Exposition Runs Synced Banners on New York Times Web Site

Sep 18

70,000+ Visitor FIAC Exposition Runs Synced Banners on New York Times Web Site

We first covered FIAC after we visited this major international art exposition at the historic Grand Palais in Paris a few years ago. As the 2014 edition is coming up next month, we highlight one aspect of their marketing campaign that caught our attention. FIAC is running a “synced banner” execution (also referred to as tandem or companion ads) on...

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Are Your Online Ads Being Seen? The Results from Our 1.2 Million Impression Test May Shock You!

Sep 03

Are Your Online Ads Being Seen? The Results from Our 1.2 Million Impression Test May Shock You!

One of the key topics at the OMMA Display Conference that we attended in July was “viewability“, the term that refers to whether online ads are seen or at least have the opportunity to be seen by a person. Perhaps you are wondering why this is even an issue and assumed the ads you are buying for your exhibitions and events are being seen. Well, they may...

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AFM 2014 Adds Video to Global Attendee Acquisition Campaign

Aug 14

    Online video consumption is exploding.  Globally, each month, more than 1 billion unique users visit YouTube, and watch over 6 billion hours of video on the video sharing web site, according to YouTube. Looking more specifically at the U.S., “187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad...

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250,000 Visitor Edinburgh Art Festival Leverages Twitter; Photos Boost Engagement

Aug 05

250,000 Visitor Edinburgh Art Festival Leverages Twitter; Photos Boost Engagement

The Edinburgh Art Festival, the annual visual arts event which attracts over 250,000 visitors, opened last Thursday, and their Twitter feed has been ALIVE over the past week. In the seven day period we tracked, which includes the first several days of the event, and a few days leading up to it, the event organizer posted to Twitter nearly 100 times, including both...

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