How Many of Your Show’s Digital Ads Are Being Seen by Online “Bots” vs. Attendees?

Apr 08

How Many of Your Show’s Digital Ads Are Being Seen by Online “Bots” vs. Attendees?

Non-human traffic (NHT) from online robots, commonly referred to as “bots”, may be costing you more than you think. “Bot fraud has advertisers paying for ads served to robots, not people,” said Marc Pritchard, Procter & Gamble’s chief brand officer, during his keynote presentation at last month’s Association of National Advertisers (ANA) Media...

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Bidding Strategy Key to Original Miami Beach Antique Show Online Ad Campaign

Mar 02

Bidding Strategy Key to Original Miami Beach Antique Show Online Ad Campaign

Encore client, The Original Miami Beach Antique Show (OMBAS), which featured nearly 1,000 exhibitors from around the world last month, ran millions of online display ad impressions to drive attendance. More ads were purchased through online auction marketplaces than ever before.  These types of real-time bidding (RTB) ad buys are much different than traditional...

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South Beach Wine & Food Festival Uses Insert to Drive Attendance; 700,000+ Print & Digital Units

Feb 03

South Beach Wine & Food Festival Uses Insert to Drive Attendance; 700,000+ Print & Digital Units

Due to the significant amount of advertising we buy in South Florida, we follow ad campaigns in the market, especially unique programs by event organizers. One that recently caught our attention was a major print insert promoting this month’s internationally renowned South Beach Wine & Food Festival, which attracted approximately 60,000 visitors last year....

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92,000-Visitor London Boat Show Employs Google Search Ads

Jan 23

92,000-Visitor London Boat Show Employs Google Search Ads

Search delivers high-intent consumers to event organizers. “Following their use of search for live event information, 80% of consumers eventually purchase a ticket”, according to the recent Lifting the Curtain on Live Events infographic published by Google. When you combine this high intent with massive scale (billions of searches are conducted every...

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A Smart Bidding Strategy is Key to Driving Trade Show Attendance from LinkedIn Ads; Don’t Underbid!

Dec 18

A Smart Bidding Strategy is Key to Driving Trade Show Attendance from LinkedIn Ads; Don’t Underbid!

LinkedIn Sponsored Updates (SU) and Right Hand Side (RHS) ads are sold through a real-time auction, most specifically a generalized second price (GSP) auction. Each time a LinkedIn member visits a page, and there is an opportunity to display a SU/RHS ad to a LinkedIn member that meets your targeting parameters, your ad will be entered into this GSP auction along...

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Radio Industry Reports Jump in Digital Ad Sales in Q3; Event/Visitor Acquisition Ads Up Too

Dec 10

Radio Industry Reports Jump in Digital Ad Sales in Q3; Event/Visitor Acquisition Ads Up Too

The Radio Advertising Bureau (RAB) recently released its Q3 2014 Revenue Report. While overall U.S. spot radio sales were down 3% both year-over-year in Q3 and YTD 2014, there was an increase in two categories related to attendee acquisition and ticket sales in Q3 2014 vs comps: Sporting Events/Expos/Shows (+2%) and Amusement/Theme Parks/Museums (+2%). We share...

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Hollywood’s Biggest Trade Show Runs 25 Million Online Ads – Triples RTB, Adds Lookalikes

Nov 19

Hollywood’s Biggest Trade Show Runs 25 Million Online Ads – Triples RTB, Adds Lookalikes

Encore client, American Film Market (AFM), wrapped up its 8-day run last week, with an increase in exhibitors, buyers and attendees. More of the filmmakers, producers, buyers and other industry professionals from 80+ countries that attended the 35th edition of AFM came from digital media than ever before as the event organizer continued to execute on its multi-year...

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