Non-Endemic Marketing at Cannes 2016 – Insights from Our Visit to the Global Film Industry Event

Jun 08

Non-Endemic Marketing at Cannes 2016 – Insights from Our Visit to the Global Film Industry Event

During our visit last month to Cannes 2016, the annual 12-day event in the South of France, it was hard to miss the marketing campaign for The Harmonist. There were 17 two-story high banners for The Harmonist (see full size photo) posted across the front of the historic InterContinental Carlton Cannes on The Promenade de la Croisette, the busiest street in the city...

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“Station Domination” Promotes RHS Chelsea Flower Show 2016 in London Underground

May 31

“Station Domination” Promotes RHS Chelsea Flower Show 2016 in London Underground

When we were in London last week, we saw a “station domination” in the London Underground (the Tube) promoting the RHS Chelsea Flower Show, which attracted more than 165,000 visitors and 500 exhibitors, by its exclusive sponsor, M&G Investments. The station domination, also referred to as an “advertising takeover”, was executed at Sloane...

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An Inside Look at 100 Million Online Ads Used to Drive Attendance

Apr 12

An Inside Look at 100 Million Online Ads Used to Drive Attendance

Online advertising generates oceans of data. This data can help you better allocate ad spend and deploy more effective campaigns to drive attendance but you will only be able to achieve these benefits if you capture, analyze and act on the data. We recently analyzed a group of over 100 million online ads that we purchased using traditional and programmatic tools...

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Original Miami Beach Antique Show Layers Language Targeting on Online Ads

Feb 10

Original Miami Beach Antique Show Layers Language Targeting on Online Ads

Encore client, The Original Miami Beach Antique Show, used a multi-layer targeting strategy to focus the millions of online display ads it ran to drive attendance for its 55th edition, which wrapped up last Monday with nearly 1,000 dealers participating from 30 countries. We want to highlight one specific targeting layer of the campaign because we believe it is...

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90,000-Visitor London Boat Show Drives Collaborative Marketing with Exhibitors

Jan 27

90,000-Visitor London Boat Show Drives Collaborative Marketing with Exhibitors

Collaborative marketing with your exhibitors is a great way to stretch your marketing budget and drive attendance. We like the multi-faceted collaborative marketing program for the recent London Boat Show 2016 (LBS) so we share three of the tactics this organizer employed to help exhibitors promote their participation in the show to their audiences. (1) LBS offered...

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Hollywood’s Largest Trade Show Runs 35 Million Online Ads

Nov 24

Hollywood’s Largest Trade Show Runs 35 Million Online Ads

Encore client, American Film Market (AFM), deployed its largest online advertising campaign ever to attract industry professionals from around the world to its 36th edition, which wrapped up its eight-day run in Santa Monica a few weeks ago. The global b2b event, which has launched over 10,000 films and drives more than one billion dollars in film deals annually,...

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Five Ways Smart Event Marketers Are Using 1st Party Data to Reach Attendees Across the Web

Aug 28

Five Ways Smart Event Marketers Are Using 1st Party Data to Reach Attendees Across the Web

According to research in a recent eMarketer article, marketers continue to place the highest value on data which they collect themselves i.e. first-party data, especially transaction history, customer information and behavioral data, vs. second- or third-party data, which is collected by others. Our exhibition and event clients certainly do as well.  First-party...

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