2,200 Exhibitor MWC Barcelona Enhances Attendee Networking with LinkedIn Partnership

Feb 23

2,200 Exhibitor MWC Barcelona Enhances Attendee Networking with LinkedIn Partnership

As trade show organizers are continuously looking for new ways to help attendees maximize connections, we highlight the “enhanced networking experience” that next week’s Mobile World Congress (MWC) in Barcelona is offering its attendees through its ongoing partnership with LinkedIn. The 467+ million member social net is also expanding the benefits to attendees with...

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TEFAF Maastricht Backs US Launch with Major Ad Campaign, Strong Mobile Spend

Dec 07

TEFAF Maastricht Backs US Launch with Major Ad Campaign, Strong Mobile Spend

Some 15,000 people recently packed the historic Park Avenue Armory for Encore client, TEFAF New York, including CNN’s Anderson Cooper who purchased a painting from the 18th century for $275,000. The global art fair is an expansion of the 28-year old TEFAF brand, which brings together 270 dealers and 75,000 visitors from 60+ countries at its annual exhibition in the...

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Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Oct 17

Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Online video consumption continues to explode, generating billions of video views daily. As a result, digital video is one of the fastest growing ad mediums, expected to reach nearly $10 billion this year in the U.S., according to eMarketer, which also projects 60% of digital video ad spend will be transacted programmatically in 2016. Encore client, American Film...

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A Look at Sotheby’s Online Ads for the “Bowie/Collector” Exhibition, Plus 5 Tips to Boost Engagement

Aug 04

A Look at Sotheby’s Online Ads for the “Bowie/Collector” Exhibition, Plus 5 Tips to Boost Engagement

Sotheby’s is running an online display ad campaign for the preview of its “Bowie/Collector” exhibition, which is currently being held in London before moving on to LA, NYC and Hong Kong and culminating in a major 10-day London event in November. We highlight the engaging creative for the advance promotion of this exhibition/auction of some 400 items from the private...

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Cosmoprof Worldwide Bologna 2017 Hires Famous Photographer for Ad Campaign

Jul 29

Cosmoprof Worldwide Bologna 2017 Hires Famous Photographer for Ad Campaign

Cosmoprof Worldwide Bologna, the 2,500+ exhibitor cosmetics and beauty trade show, has engaged Oliviero Toscani, the famous Italian photographer best known for his innovative work for Benetton in the 1980s and 1990s, to create the advertising campaign for its 50th anniversary edition in March 2017. The campaign focuses on women’s faces of different races, with...

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Non-Endemic Marketing at Cannes 2016 – Insights from Our Visit to the Global Film Industry Event

Jun 08

Non-Endemic Marketing at Cannes 2016 – Insights from Our Visit to the Global Film Industry Event

During our visit last month to Cannes 2016, the annual 12-day event in the South of France, it was hard to miss the marketing campaign for The Harmonist. There were 17 two-story high banners for The Harmonist (see full size photo) posted across the front of the historic InterContinental Carlton Cannes on The Promenade de la Croisette, the busiest street in the city...

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“Station Domination” Promotes RHS Chelsea Flower Show 2016 in London Underground

May 31

“Station Domination” Promotes RHS Chelsea Flower Show 2016 in London Underground

When we were in London last week, we saw a “station domination” in the London Underground (the Tube) promoting the RHS Chelsea Flower Show, which attracted more than 165,000 visitors and 500 exhibitors, by its exclusive sponsor, M&G Investments. The station domination, also referred to as an “advertising takeover”, was executed at Sloane...

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