Five Online Retargeting Mistakes to Avoid for Event Marketers

May 03

Five Online Retargeting Mistakes to Avoid for Event Marketers

Based on our experience running tens of millions of retargeting ads around the world for exhibitions and events, we share some common issues that can negatively impact your results.  Plus we offer some tips to maximize success. Overkill frequency.  Blasting as many ads as you can to as many people as possible that you have “cookied” can waste ad spend,...

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Giant Technology Trade Show CeBIT 2017 Embraces Mobile in Its Email Marketing

Apr 12

Giant Technology Trade Show CeBIT 2017 Embraces Mobile in Its Email Marketing

As much as digital marketing has changed, email still plays a key role in attendee acquisition. We received more than 25 attendee-centric emails over the five-and-a-half month campaign for CeBIT 2017, which brought together 3,000 exhibitors with 200,000 attendees three weeks ago at the Hannover fairgrounds. We liked this campaign, especially the mobile-optimized...

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2,200 Exhibitor MWC Barcelona Enhances Attendee Networking with LinkedIn Partnership

Feb 23

2,200 Exhibitor MWC Barcelona Enhances Attendee Networking with LinkedIn Partnership

As trade show organizers are continuously looking for new ways to help attendees maximize connections, we highlight the “enhanced networking experience” that next week’s Mobile World Congress (MWC) in Barcelona is offering its attendees through its ongoing partnership with LinkedIn. The 467+ million member social net is also expanding the benefits to attendees with...

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TEFAF Maastricht Backs US Launch with Major Ad Campaign, Strong Mobile Spend

Dec 07

TEFAF Maastricht Backs US Launch with Major Ad Campaign, Strong Mobile Spend

Some 15,000 people recently packed the historic Park Avenue Armory for Encore client, TEFAF New York, including CNN’s Anderson Cooper who purchased a painting from the 18th century for $275,000. The global art fair is an expansion of the 28-year old TEFAF brand, which brings together 270 dealers and 75,000 visitors from 60+ countries at its annual exhibition in the...

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Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Oct 17

Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Online video consumption continues to explode, generating billions of video views daily. As a result, digital video is one of the fastest growing ad mediums, expected to reach nearly $10 billion this year in the U.S., according to eMarketer, which also projects 60% of digital video ad spend will be transacted programmatically in 2016. Encore client, American Film...

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A Look at Sotheby’s Online Ads for the “Bowie/Collector” Exhibition, Plus 5 Tips to Boost Engagement

Aug 04

A Look at Sotheby’s Online Ads for the “Bowie/Collector” Exhibition, Plus 5 Tips to Boost Engagement

Sotheby’s is running an online display ad campaign for the preview of its “Bowie/Collector” exhibition, which is currently being held in London before moving on to LA, NYC and Hong Kong and culminating in a major 10-day London event in November. We highlight the engaging creative for the advance promotion of this exhibition/auction of some 400 items from the private...

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Cosmoprof Worldwide Bologna 2017 Hires Famous Photographer for Ad Campaign

Jul 29

Cosmoprof Worldwide Bologna 2017 Hires Famous Photographer for Ad Campaign

Cosmoprof Worldwide Bologna, the 2,500+ exhibitor cosmetics and beauty trade show, has engaged Oliviero Toscani, the famous Italian photographer best known for his innovative work for Benetton in the 1980s and 1990s, to create the advertising campaign for its 50th anniversary edition in March 2017. The campaign focuses on women’s faces of different races, with...

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