Why Are Savvy Event Marketers Using CRM Retargeting?

Jul 18

Why Are Savvy Event Marketers Using CRM Retargeting?

Cookie-based retargeting is a very effective visitor marketing tool but it is much less effective in the mobile environment. Here’s why… (1) a cookie is tied to a single browser on a single device, (2) cookie functionality varies by device/OS, and (3) cookies don’t work across mobile environments (a cookie in an app can’t share data with another app or a web browser...

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Global Film Industry Event Cannes 2017 Stages Huge VR Experience for Attendees

Jun 28

Global Film Industry Event Cannes 2017 Stages Huge VR Experience for Attendees

We recently joined 35,000 filmmakers, producers, journalists and other industry professionals from around the world registered for the Cannes Film Festival along with another 100,000 people who descended on the city during the annual 12-day event in the South of France. One of the highlights was our visit to NEXT, the innovation hub of the Cannes Film Market, the...

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Construmat 2017 Taps Bus Ads – Outdoor Not Just for B2C Shows

Jun 08

Construmat 2017 Taps Bus Ads – Outdoor Not Just for B2C Shows

We saw numerous bus ads for the recent Construmat, the 140,000 square foot construction industry trade show, at Fira Barcelona. We highlight this show organizer’s use of bus advertising because many event marketers view outdoor as only a b2c tactic.  However, plenty of b2b marketers are using multiple outdoor media formats. Construmat’s ads ran on the TMB bus...

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Five Online Retargeting Mistakes to Avoid for Event Marketers

May 03

Five Online Retargeting Mistakes to Avoid for Event Marketers

Based on our experience running tens of millions of retargeting ads around the world for exhibitions and events, we share some common issues that can negatively impact your results.  Plus we offer some tips to maximize success. Overkill frequency.  Blasting as many ads as you can to as many people as possible that you have “cookied” can waste ad spend,...

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Giant Technology Trade Show CeBIT 2017 Embraces Mobile in Its Email Marketing

Apr 12

Giant Technology Trade Show CeBIT 2017 Embraces Mobile in Its Email Marketing

As much as digital marketing has changed, email still plays a key role in attendee acquisition. We received more than 25 attendee-centric emails over the five-and-a-half month campaign for CeBIT 2017, which brought together 3,000 exhibitors with 200,000 attendees three weeks ago at the Hannover fairgrounds. We liked this campaign, especially the mobile-optimized...

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2,200 Exhibitor MWC Barcelona Enhances Attendee Networking with LinkedIn Partnership

Feb 23

2,200 Exhibitor MWC Barcelona Enhances Attendee Networking with LinkedIn Partnership

As trade show organizers are continuously looking for new ways to help attendees maximize connections, we highlight the “enhanced networking experience” that next week’s Mobile World Congress (MWC) in Barcelona is offering its attendees through its ongoing partnership with LinkedIn. The 467+ million member social net is also expanding the benefits to attendees with...

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TEFAF Maastricht Backs US Launch with Major Ad Campaign, Strong Mobile Spend

Dec 07

TEFAF Maastricht Backs US Launch with Major Ad Campaign, Strong Mobile Spend

Some 15,000 people recently packed the historic Park Avenue Armory for Encore client, TEFAF New York, including CNN’s Anderson Cooper who purchased a painting from the 18th century for $275,000. The global art fair is an expansion of the 28-year old TEFAF brand, which brings together 270 dealers and 75,000 visitors from 60+ countries at its annual exhibition in the...

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