boot Düsseldorf 2019 Leverages Attendee Loyalty Program

Mar 21

boot Düsseldorf 2019 Leverages Attendee Loyalty Program

We recently joined water sports enthusiasts and trade visitors from around the world at boot Düsseldorf, and want to share one of our takeaways: the boot.club, the show’s visitor community which has grown to 110,000 members. It was hard to miss the promotion for the boot.club on the website, during the ticket buying process and while we were at the show.  We saw...

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66,000 Visitor BRAFA 2019 Targets Hotel Guests as Part of Attendee Marketing Campaign

Feb 13

66,000 Visitor BRAFA 2019 Targets Hotel Guests as Part of Attendee Marketing Campaign

A few weeks ago, we joined 66,000 collectors, new buyers, connoisseurs and art enthusiasts from around the world at the 64th edition of BRAFA in Brussels to see fine art, antiques, modern and contemporary art and design displayed by exhibitors across some 165,000 square feet of exhibition space. We got one of our best marketing takeaways not at the actual event but...

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1,100 Exhibitor DMEXCO 2018 Kicks Off with Pre-Conference in the Sky, Partners with Lufthansa

Sep 12

1,100 Exhibitor DMEXCO 2018 Kicks Off with Pre-Conference in the Sky, Partners with Lufthansa

We are always on the lookout for innovative ideas from show organizers, and a unique program presented by DMEXCO and Lufthansa certainly caught our attention. The annual digital marketing expo and conference, which attracts 40,000 visitors from 100+ countries, opened today in Cologne. However, industry professionals who wanted to get the ball rolling early were able...

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Iconic Festival Launches “3 Days in Cannes” – Insights from Our Visit

Jun 12

Iconic Festival Launches “3 Days in Cannes” – Insights from Our Visit

We recently attended the Cannes Film Festival, and share one of our takeaways… a new promotion called “3 Days in Cannes”. For the first time this year, the organizer invited 1,500 film lovers between the ages of 18 – 28 from around the world to apply for a free pass to attend the last three days of the Cannes Film Festival (airfare and lodging were not included). 3...

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3,000 Exhibitor CeBIT 2018 Rolls Out “New Ticket Set-Up”

May 09

3,000 Exhibitor CeBIT 2018 Rolls Out “New Ticket Set-Up”

One of the things that caught our attention about the visitor marketing for CeBIT, which is expected to draw some 200,000 attendees to the Hannover fairgrounds next month, is their new ticket pricing strategy. The giant tech trade show is running a four phase, time-centric variable pricing program, with an 8x delta between the lowest and highest prices, which has...

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Three Million Square Foot FLIBS 2017 Runs Hundreds of Spots on Terrestrial Radio

Nov 29

Three Million Square Foot FLIBS 2017 Runs Hundreds of Spots on Terrestrial Radio

Approximately 105,000 visitors from 62 countries converged in the “Yachting Capital of the World” several weeks ago for the Fort Lauderdale International Boat Show (FLIBS), the largest in-water boat show in the world, which saw a 7% increase in attendance. The show organizer, an Encore client, realigned its marketing efforts this year, rolling out several new...

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