Iconic Festival Launches “3 Days in Cannes” – Insights from Our Visit

Jun 12

Iconic Festival Launches “3 Days in Cannes” – Insights from Our Visit

We recently attended the Cannes Film Festival, and share one of our takeaways, a new promotion called “3 Days in Cannes”. For the first time this year, the organizer invited 1,500 film lovers between the ages of 18 – 28 from around the world to apply for a free pass to attend the Cannes Film Festival for three days (airfare and lodging were not included). 3...

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3,000 Exhibitor CeBIT 2018 Rolls Out “New Ticket Set-Up”

May 09

3,000 Exhibitor CeBIT 2018 Rolls Out “New Ticket Set-Up”

One of the things that caught our attention about the visitor marketing for CeBIT, which is expected to draw some 200,000 attendees to the Hannover fairgrounds next month, is their new ticket pricing strategy. The giant tech trade show is running a four phase, time-centric variable pricing program, with an 8x delta between the lowest and highest prices, which has...

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Three Million Square Foot FLIBS 2017 Runs Hundreds of Spots on Terrestrial Radio

Nov 29

Three Million Square Foot FLIBS 2017 Runs Hundreds of Spots on Terrestrial Radio

Approximately 105,000 visitors from 62 countries converged in the “Yachting Capital of the World” several weeks ago for the Fort Lauderdale International Boat Show (FLIBS), the largest in-water boat show in the world, which saw a 7% increase in attendance. The show organizer, an Encore client, realigned its marketing efforts this year, rolling out several new...

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TEFAF New York Uses Differential Creative for Outdoor Advertising

Oct 10

TEFAF New York Uses Differential Creative for Outdoor Advertising

TEFAF, which attracts 75,000 visitors from 60+ countries to its annual art fair in Maastricht, The Netherlands, is using outdoor as one of several media channels to promote its new fair, TEFAF New York Fall, Oct. 28 – Nov. 1.  The show organizer has deployed light pole banners in premium locations across NYC, such as the high traffic density intersection at 59th St....

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Construmat 2017 Taps Bus Ads – Outdoor Not Just for B2C Shows

Jun 08

Construmat 2017 Taps Bus Ads – Outdoor Not Just for B2C Shows

We saw numerous bus ads for the recent Construmat, the 140,000 square foot construction industry trade show, at Fira Barcelona. We highlight this show organizer’s use of bus advertising because many event marketers view outdoor as only a b2c tactic.  However, plenty of b2b marketers are using multiple outdoor media formats. Construmat’s ads ran on the TMB bus...

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Cosmoprof Worldwide Bologna 2017 Hires Famous Photographer for Ad Campaign

Jul 29

Cosmoprof Worldwide Bologna 2017 Hires Famous Photographer for Ad Campaign

Cosmoprof Worldwide Bologna, the 2,500+ exhibitor cosmetics and beauty trade show, has engaged Oliviero Toscani, the famous Italian photographer best known for his innovative work for Benetton in the 1980s and 1990s, to create the advertising campaign for its 50th anniversary edition in March 2017. The campaign focuses on women’s faces of different races, with...

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