Palm Beach International Boat Show 2019 Uses Full Funnel Digital Strategy

May 06

Palm Beach International Boat Show 2019 Uses Full Funnel Digital Strategy

Large crowds packed the West Palm Beach waterfront to see more than 1,000 boats and yachts at the recent Palm Beach International Boat Show 2019, which saw an increase in attendance of more than 6.7% over last year. The organizer of this iconic event, one of the top five boat shows in the US, maximized attendance from the millions of online ads it ran by using a...

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Native Ads Are Key Part of Digital Campaign for AFM 2018, Organizer Runs 25+ Million Online Ads

Dec 06

Native Ads Are Key Part of Digital Campaign for AFM 2018, Organizer Runs 25+ Million Online Ads

Native ads will make up nearly 60% of US digital display spending in 2018, according to eMarketer, and spend on native digital display is up 31% year over year. Encore client, American Film Market (AFM), has been using native, a type of advertising that fits the natural form and function of its environment, for several years to attract industry professionals from...

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Five Reasons to Avoid Putting Your Show’s Retargeting on Autopilot

Aug 10

Five Reasons to Avoid Putting Your Show’s Retargeting on Autopilot

Today’s automated retargeting solutions make it very easy to use a “set it and forget it” approach to retargeting. While these solutions are very sophisticated and can streamline workflow, it is difficult to reach optimum KPIs without ongoing human guidance based on our experience buying tens of millions of retargeting and other programmatic online ads around the...

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1.2 Million Square Foot Miami Yacht Show 2018 Uses Online Video Ads to Complement Linear TV

Mar 28

1.2 Million Square Foot Miami Yacht Show 2018 Uses Online Video Ads to Complement Linear TV

People’s voracious appetite for video content is growing so fast that in just three years Cisco projects one million minutes of video content will cross the Internet every second. The billions of online video views that are occurring daily are presenting exciting new advertising opportunities and driving the rapid growth of the video advertising channel, which is...

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Hollywood’s Largest Trade Show Uses Frequency to Maximize Digital Advertising

Dec 05

Hollywood’s Largest Trade Show Uses Frequency to Maximize Digital Advertising

Encore client, American Film Market (AFM), wrapped up its 38th edition several weeks ago, with exhibitors up 18%, attendees up 6%, and film buyers from 71 countries. Digital advertising played a key role in attracting buyers, filmmakers, producers, writers and directors from around the world to the 200,000 square foot exhibition and industry’s largest conference...

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Why Are Savvy Event Marketers Using CRM Retargeting?

Jul 18

Why Are Savvy Event Marketers Using CRM Retargeting?

Cookie-based retargeting is a very effective visitor marketing tool but it is much less effective in the mobile environment. Here’s why… (1) a cookie is tied to a single browser on a single device, (2) cookie functionality varies by device/OS, and (3) cookies don’t work across mobile environments (a cookie in an app can’t share data with another app or a web browser...

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