Five Reasons to Avoid Putting Your Show’s Retargeting on Autopilot

Aug 10

Five Reasons to Avoid Putting Your Show’s Retargeting on Autopilot

Today’s automated retargeting solutions make it very easy to use a “set it and forget it” approach to retargeting. While these solutions are very sophisticated and can streamline workflow, it is difficult to reach optimum KPIs without ongoing human guidance based on our experience buying tens of millions of retargeting and other programmatic online ads around the...

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1.2 Million Square Foot Miami Yacht Show 2018 Uses Online Video Ads to Complement Linear TV

Mar 28

1.2 Million Square Foot Miami Yacht Show 2018 Uses Online Video Ads to Complement Linear TV

People’s voracious appetite for video content is growing so fast that in just three years Cisco projects one million minutes of video content will cross the Internet every second. The billions of online video views that are occurring daily are presenting exciting new advertising opportunities and driving the rapid growth of the video advertising channel, which is...

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Hollywood’s Largest Trade Show Uses Frequency to Maximize Digital Advertising

Dec 05

Hollywood’s Largest Trade Show Uses Frequency to Maximize Digital Advertising

Encore client, American Film Market (AFM), wrapped up its 38th edition several weeks ago, with exhibitors up 18%, attendees up 6%, and film buyers from 71 countries. Digital advertising played a key role in attracting buyers, filmmakers, producers, writers and directors from around the world to the 200,000 square foot exhibition and industry’s largest conference...

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Why Are Savvy Event Marketers Using CRM Retargeting?

Jul 18

Why Are Savvy Event Marketers Using CRM Retargeting?

Cookie-based retargeting is a very effective visitor marketing tool but it is much less effective in the mobile environment. Here’s why… (1) a cookie is tied to a single browser on a single device, (2) cookie functionality varies by device/OS, and (3) cookies don’t work across mobile environments (a cookie in an app can’t share data with another app or a web browser...

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Five Online Retargeting Mistakes to Avoid for Event Marketers

May 03

Five Online Retargeting Mistakes to Avoid for Event Marketers

Based on our experience running tens of millions of retargeting ads around the world for exhibitions and events, we share some common issues that can negatively impact your results.  Plus we offer some tips to maximize success. Overkill frequency.  Blasting as many ads as you can to as many people as possible that you have “cookied” can waste ad spend,...

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TEFAF Maastricht Backs US Launch with Major Ad Campaign, Strong Mobile Spend

Dec 07

TEFAF Maastricht Backs US Launch with Major Ad Campaign, Strong Mobile Spend

Some 15,000 people recently packed the historic Park Avenue Armory for Encore client, TEFAF New York, including CNN’s Anderson Cooper who purchased a painting from the 18th century for $275,000. The global art fair is an expansion of the 28-year old TEFAF brand, which brings together 270 dealers and 75,000 visitors from 60+ countries at its annual exhibition in the...

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