Big Patek Philippe Exhibition in NYC Uses Social Video

Aug 10

Big Patek Philippe Exhibition in NYC Uses Social Video

Iconic brand Patek Philippe organized its largest ever exhibition in NYC, July 13 – 23, 2017, featuring several hundred million dollars of timepieces, some dating back to the 1500s. “The Grand Exhibition is of a scale we’ve never seen before. We’ve done one exhibition in Dubai, one in Munich and the last one in London, but we’ve never had this many historical pieces...

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Five Online Retargeting Mistakes to Avoid for Event Marketers

May 03

Five Online Retargeting Mistakes to Avoid for Event Marketers

Based on our experience running tens of millions of retargeting ads around the world for exhibitions and events, we share some common issues that can negatively impact your results.  Plus we offer some tips to maximize success. Overkill frequency.  Blasting as many ads as you can to as many people as possible that you have “cookied” can waste ad spend,...

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Giant Technology Trade Show CeBIT 2017 Embraces Mobile in Its Email Marketing

Apr 12

Giant Technology Trade Show CeBIT 2017 Embraces Mobile in Its Email Marketing

As much as digital marketing has changed, email still plays a key role in attendee acquisition. We received more than 25 attendee-centric emails over the five-and-a-half month campaign for CeBIT 2017, which brought together 3,000 exhibitors with 200,000 attendees three weeks ago at the Hannover fairgrounds. We liked this campaign, especially the mobile-optimized...

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2,200 Exhibitor MWC Barcelona Enhances Attendee Networking with LinkedIn Partnership

Feb 23

2,200 Exhibitor MWC Barcelona Enhances Attendee Networking with LinkedIn Partnership

As trade show organizers are continuously looking for new ways to help attendees maximize connections, we highlight the “enhanced networking experience” that next week’s Mobile World Congress (MWC) in Barcelona is offering its attendees through its ongoing partnership with LinkedIn. The 467+ million member social net is also expanding the benefits to attendees with...

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TEFAF Maastricht Backs US Launch with Major Ad Campaign, Strong Mobile Spend

Dec 07

TEFAF Maastricht Backs US Launch with Major Ad Campaign, Strong Mobile Spend

Some 15,000 people recently packed the historic Park Avenue Armory for Encore client, TEFAF New York, including CNN’s Anderson Cooper who purchased a painting from the 18th century for $275,000. The global art fair is an expansion of the 28-year old TEFAF brand, which brings together 270 dealers and 75,000 visitors from 60+ countries at its annual exhibition in the...

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Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Oct 17

Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Online video consumption continues to explode, generating billions of video views daily. As a result, digital video is one of the fastest growing ad mediums, expected to reach nearly $10 billion this year in the U.S., according to eMarketer, which also projects 60% of digital video ad spend will be transacted programmatically in 2016. Encore client, American Film...

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