TEFAF New York Uses Differential Creative for Outdoor Advertising

Oct 10

TEFAF New York Uses Differential Creative for Outdoor Advertising

TEFAF, which attracts 75,000 visitors from 60+ countries to its annual art fair in Maastricht, The Netherlands, is using outdoor as one of several media channels to promote its new fair, TEFAF New York Fall, Oct. 28 – Nov. 1.  The show organizer has deployed light pole banners in premium locations across NYC, such as the high traffic density intersection at 59th St....

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Big Patek Philippe Exhibition in NYC Uses Social Video

Aug 10

Big Patek Philippe Exhibition in NYC Uses Social Video

Iconic brand Patek Philippe organized its largest ever exhibition in NYC, July 13 – 23, 2017, featuring several hundred million dollars of timepieces, some dating back to the 1500s. “The Grand Exhibition is of a scale we’ve never seen before. We’ve done one exhibition in Dubai, one in Munich and the last one in London, but we’ve never had this many historical pieces...

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Global Film Industry Event Cannes 2017 Stages Huge VR Experience for Attendees

Jun 28

Global Film Industry Event Cannes 2017 Stages Huge VR Experience for Attendees

We recently joined 35,000 filmmakers, producers, journalists and other industry professionals from around the world registered for the Cannes Film Festival along with another 100,000 people who descended on the city during the annual 12-day event in the South of France. One of the highlights was our visit to NEXT, the innovation hub of the Cannes Film Market, the...

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Construmat 2017 Taps Bus Ads – Outdoor Not Just for B2C Shows

Jun 08

Construmat 2017 Taps Bus Ads – Outdoor Not Just for B2C Shows

We saw numerous bus ads for the recent Construmat, the 140,000 square foot construction industry trade show, at Fira Barcelona. We highlight this show organizer’s use of bus advertising because many event marketers view outdoor as only a b2c tactic.  However, plenty of b2b marketers are using multiple outdoor media formats. Construmat’s ads ran on the TMB bus...

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Giant Technology Trade Show CeBIT 2017 Embraces Mobile in Its Email Marketing

Apr 12

Giant Technology Trade Show CeBIT 2017 Embraces Mobile in Its Email Marketing

As much as digital marketing has changed, email still plays a key role in attendee acquisition. We received more than 25 attendee-centric emails over the five-and-a-half month campaign for CeBIT 2017, which brought together 3,000 exhibitors with 200,000 attendees three weeks ago at the Hannover fairgrounds. We liked this campaign, especially the mobile-optimized...

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Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Oct 17

Hollywood’s Largest Trade Show Runs 30+ Million Online Ads, Ups Video Ad Spend

Online video consumption continues to explode, generating billions of video views daily. As a result, digital video is one of the fastest growing ad mediums, expected to reach nearly $10 billion this year in the U.S., according to eMarketer, which also projects 60% of digital video ad spend will be transacted programmatically in 2016. Encore client, American Film...

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