Hollywood’s Largest Trade Show Uses Frequency to Maximize Digital Advertising

Dec 05

Hollywood’s Largest Trade Show Uses Frequency to Maximize Digital Advertising

Encore client, American Film Market (AFM), wrapped up its 38th edition several weeks ago, with exhibitors up 18%, attendees up 6%, and film buyers from 71 countries. Digital advertising played a key role in attracting buyers, filmmakers, producers, writers and directors from around the world to the 200,000 square foot exhibition and industry’s largest conference...

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