Why Are Savvy Event Marketers Using CRM Retargeting?

Jul 18

Why Are Savvy Event Marketers Using CRM Retargeting?

Cookie-based retargeting is a very effective visitor marketing tool but it is much less effective in the mobile environment. Here’s why… (1) a cookie is tied to a single browser on a single device, (2) cookie functionality varies by device/OS, and (3) cookies don’t work across mobile environments (a cookie in an app can’t share data with another app or a web browser...

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