Non-Endemic Marketing at Cannes 2016 – Insights from Our Visit to the Global Film Industry Event

Jun 08

Non-Endemic Marketing at Cannes 2016 – Insights from Our Visit to the Global Film Industry Event

During our visit last month to Cannes 2016, the annual 12-day event in the South of France, it was hard to miss the marketing campaign for The Harmonist. There were 17 two-story high banners for The Harmonist (see full size photo) posted across the front of the historic InterContinental Carlton Cannes on The Promenade de la Croisette, the busiest street in the city...

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