“Station Domination” Promotes RHS Chelsea Flower Show 2016 in London Underground

May 31

“Station Domination” Promotes RHS Chelsea Flower Show 2016 in London Underground

When we were in London last week, we saw a “station domination” in the London Underground (the Tube) promoting the RHS Chelsea Flower Show,¬†which attracted more than 165,000 visitors and 500 exhibitors, by its exclusive sponsor, M&G Investments. The station domination, also referred to as an “advertising takeover”, was executed at Sloane...

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