Five Ways Smart Event Marketers Are Using 1st Party Data to Reach Attendees Across the Web

Aug 28

Five Ways Smart Event Marketers Are Using 1st Party Data to Reach Attendees Across the Web

According to research in a recent eMarketer article, marketers continue to place the highest value on data which they collect themselves i.e. first-party data, especially transaction history, customer information and behavioral data, vs. second- or third-party data, which is collected by others. Our exhibition and event clients certainly do as well.  First-party...

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