Live Nation Taps Facebook’s Atlas to Drive Attendance for Global Concert Tour

Jul 29

Live Nation Taps Facebook’s Atlas to Drive Attendance for Global Concert Tour

Event marketers face a growing challenge as their target audiences are spending more and more time with mobile, and engaging across multiple devices, for example, opening an email on their smartphone, and then switching to desktop to get more info and/or make a purchase. The challenge stems from the fact that cookies don’t work well on mobile, which limits...

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