Should You Deploy Larger Format Online Ads for Your Exhibitions?

Apr 24

Should You Deploy Larger Format Online Ads for Your Exhibitions?

Don’t let price scare you away from using larger format ad units! While they can cost substantially more than the “Big 3″ (728 x 90, 300 x 250 & 160 x 600), you may find that the richer creative canvas and performance metrics justify the cost. For example, we routinely see CTRs for 300 x 600s, one of the larger format ad units that we have...

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How Many of Your Show’s Digital Ads Are Being Seen by Online “Bots” vs. Attendees?

Apr 08

How Many of Your Show’s Digital Ads Are Being Seen by Online “Bots” vs. Attendees?

Non-human traffic (NHT) from online robots, commonly referred to as “bots”, may be costing you more than you think. “Bot fraud has advertisers paying for ads served to robots, not people,” said Marc Pritchard, Procter & Gamble’s chief brand officer, during his keynote presentation at last month’s Association of National Advertisers (ANA) Media...

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