South Beach Wine & Food Festival Uses Insert to Drive Attendance; 700,000+ Print & Digital Units

Feb 03

South Beach Wine & Food Festival Uses Insert to Drive Attendance; 700,000+ Print & Digital Units

Due to the significant amount of advertising we buy in South Florida, we follow ad campaigns in the market, especially unique programs by event organizers. One that recently caught our attention was a major print insert promoting this month’s internationally renowned South Beach Wine & Food Festival, which attracted approximately 60,000 visitors last year....

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