Hollywood’s Biggest Trade Show Runs 25 Million Online Ads – Triples RTB, Adds Lookalikes

Nov 19

Hollywood’s Biggest Trade Show Runs 25 Million Online Ads – Triples RTB, Adds Lookalikes

Encore client, American Film Market (AFM), wrapped up its 8-day run last week, with an increase in exhibitors, buyers and attendees. More of the filmmakers, producers, buyers and other industry professionals from 80+ countries that attended the 35th edition of AFM came from digital media than ever before as the event organizer continued to execute on its multi-year...

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2,100 Exhibitor Global TV Trade Show MIPCOM 2014 Runs UGC / Social Media Promotion

Nov 06

2,100 Exhibitor Global TV Trade Show MIPCOM 2014 Runs UGC / Social Media Promotion

We attended this global TV industry gathering in France two years ago so we received several emails for the recent MIPCOM 2014. One thing that caught our attention about this year’s marketing was a user-generated content (UGC) promotion called “Be the Star of MIPCOM!” In the marketing for MIPCOM, the show organizer invited people to take a photo or...

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