An “Inside Look” at How One Marketer is Segmenting Its 2 Million Retargeting Cookies

Oct 22

An “Inside Look” at How One Marketer is Segmenting Its 2 Million Retargeting Cookies

Most of the online retargeting we see from exhibitions and events is general in nature i.e. whatever page of the web site we visit, we are retargeted with the same ad or set of ads. While general retargeting like this can be very effective, segmentation may enable you to drive more ROI from your retargeting ad spend. Encore is advising the giant pet search portal,...

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1.6 Million Square Foot IFA 2014 Relaunches Web Site with Responsive Design

Oct 01

1.6 Million Square Foot IFA 2014 Relaunches Web Site with Responsive Design

We have been amazed at the mobile traffic growth on our clients’ exhibition and event web sites, which is of course part of a larger macro trend. Global mobile data traffic grew 81% in 2013, and will increase nearly 11-fold between 2013 and 2018, according to Cisco. This fast-growing trend is making it increasingly important to “mobilize” your web...

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