70,000+ Visitor FIAC Exposition Runs Synced Banners on New York Times Web Site

Sep 18

70,000+ Visitor FIAC Exposition Runs Synced Banners on New York Times Web Site

We first covered FIAC after we visited this major international art exposition at the historic Grand Palais in Paris a few years ago. As the 2014 edition is coming up next month, we highlight one aspect of their marketing campaign that caught our attention. FIAC is running a “synced banner” execution (also referred to as tandem or companion ads) on...

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Are Your Online Ads Being Seen? The Results from Our 1.2 Million Impression Test May Shock You!

Sep 03

Are Your Online Ads Being Seen? The Results from Our 1.2 Million Impression Test May Shock You!

One of the key topics at the OMMA Display Conference that we attended in July was “viewability“, the term that refers to whether online ads are seen or at least have the opportunity to be seen by a person. Perhaps you are wondering why this is even an issue and assumed the ads you are buying for your exhibitions and events are being seen. Well, they may...

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