5 Reasons Trade Show Organizers Should Be Saying Happy Birthday to LinkedIn Sponsored Updates

Jul 25

5 Reasons Trade Show Organizers Should Be Saying Happy Birthday to LinkedIn Sponsored Updates

In July 2013, LinkedIn formally rolled out Sponsored Updates (SU), an ad product which runs in the News Feed on users’ home pages. We have been using this product since shortly after it was launched so as SU celebrates its first birthday this month, we thought we would use this milestone to share why we think trade show organizers should be saying Happy...

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LACMA Uses Online Behavioral Targeting to Drive Ticket Sales for New Art Exhibition in LA

Jul 02

LACMA Uses Online Behavioral Targeting to Drive Ticket Sales for New Art Exhibition in LA

We were served a “substantial number” of online display ads promoting the new LACMA exhibition “Expressionism in Germany and France: From Van Gogh to Kandinsky” in Los Angeles, during the exhibition’s opening week. These ads were the result of behavioral targeting, which uses anonymous data collected from web browsing via cookies to...

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