Jazz Festival Deploys Outdoor Ads with QR Code Overlay in Paris

Jun 25

Jazz Festival Deploys Outdoor Ads with QR Code Overlay in Paris

We were in Paris last month during the Saint-Germain-des-Pres Jazz Festival, and want to share with you one part of the advertising we saw for this 12-day event. We saw outdoor ads promoting the festival on Rue De Rivoli, one of the most prominent commercial streets in Paris. This is a high-traffic density street, which is ideal for outdoor advertising. The specific...

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Christie’s Uses Innovative Online Video to Promote Sales Event in New York

Jun 05

Christie’s Uses Innovative Online Video to Promote Sales Event in New York

International auction house, Christie’s, used an unusual tactic to promote its recent “If I Live I’ll See You Tuesday” live auction event in New York, which sold $134.6 million in artwork. Christie’s produced a four-minute online video featuring professional skateboarder, Chris Martin, skating by artwork at its facilities, to provide...

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