Are You Using 3rd Party Data to Maximize Attendee Acquisition from Online Ads?

Apr 04

Are You Using 3rd Party Data to Maximize Attendee Acquisition from Online Ads?

1st party data, such as site visitor data which you collect by “cookie-ing” people that visit your web site, can be very beneficial in attendee marketing by enabling you to retarget people interested in your show. However, 1st party data is only part of the equation i.e. it enables you to talk to people you already know.  What about the others…...

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