Imagine a Competitive Show Having a Digital Marketing Budget 5 – 10x Larger than You Have

Jan 30

Imagine a Competitive Show Having a Digital Marketing Budget 5 – 10x Larger than You Have

If you don’t keep up with Real-Time Bidding (RTB), it sure may seem like that!  RTB, the process of evaluating, bidding on and buying ad inventory on an impression level basis in real-time through online ad exchanges is exploding, and projected to grow 38% year over year, and represent 22% of all digital display ad spending this year, according to...

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