Dreamforce 2013 Taps LinkedIn Native Ad Unit to Drive Attendance

Nov 20

Dreamforce 2013, the world’s largest software conference, which is currently being held in San Francisco, is set to “achieve record-breaking attendance with more than 130,000 people from 82 countries registered to attend,” according to a press release issued by the organizer on Monday. Since we started following this event organized by software...

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Event Marketers: Are You Using RTB to Get the Best Prices for Your Online Advertising?

Nov 04

Event Marketers: Are You Using RTB to Get the Best Prices for Your Online Advertising?

Real-time bidding (RTB) is ramping fast.  According to eMarketer’s latest forecast of the US online ad market, advertisers will spend $3.34 billion this year for display ads through RTB, amounting to 73.9% year over year growth.  By 2017, RTB is expected to account for 29% of all digital display spending! RTB refers to the process of evaluating, bidding on and...

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