An Inside Look at the Making of the New Online Video for Hollywood’s Big Film Trade Show, AFM 2013

Jul 23

A few weeks ago, Encore client, American Film Market (AFM), launched a new video that will be used as part of its 2013 attendee acquisition campaign. As more and more shows are using video in their marketing, we thought we would share some insights into the making and deployment of the new video for this annual global b2b event with attendees from 70+ countries,...

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