Event Marketers: Take Note of Text Spam Class Action Lawsuit Against Coca-Cola

May 28

SMS/text messaging continues to be an effective marketing tool for event organizers but if you use this tool you must follow the law as failure to do so can be very expensive. It’s been a while since we have looked at the important legal aspects of SMS marketing so we take a look at a court decision last week that allows plaintiffs to proceed with a text spam...

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