IAEE Expo! Expo! Survey: What Mobile Tools Are Shows Using?

Dec 15

Last Thursday, I presented a session at IAEE’s Expo! Expo!, entitled “Leveraging Mobile Marketing to Drive Attendance, Engagement and Value”. It was great to be part of this major industry event, and hear first-hand all of the different ways show organizers are using mobile marketing. I conducted a mini-survey at the session to find out how many of...

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Audi Drives Engagement with Mobile at LA Auto Show

Dec 08

Several weeks ago, I visited the LA Auto Show. Three quarters of a million square feet exhibition space. More than 1,000 vehicles on display. Plenty of world and North American debuts. Great place to visit if you are shopping for a new car, but that is not why I went to the 100+ year-old show. I attended to see the latest marketing strategies and tactics on display....

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10 Mobile Marketing Takeaways from the MMA Forum LA

Dec 01

A few weeks ago I attended the MMA Forum Los Angeles, presented by the Mobile Marketing Association (MMA). When I heard some of the traffic numbers from the presenters, it was hard not to be amazed at how fast mobile has grown since I attended the MMA Forum LA 2010, just one year ago. The first day luncheon keynote was delivered by ESPN, which has achieved enormous...

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