Smartphones vs. Feature Phones: Which Are Better for Show Promotion?

Feb 17

Millennial Media, a third party U.S. mobile advertising network, featured findings in their  December 2010 SMART Report [pdf] from a recent InsightExpress Mobile InsightNorms study on campaign effectiveness by device over the last three years. The results may surprise you! Here is what they had to say: “Compared to Feature Phone users, Smartphone users are...

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Berlin Mega Event Expands Mobile Platform

Feb 17

For the past few weeks, the film industry turned its attention to the German capital for Berlinale 2011’s constellation of events, including the 61st Berlin International Film Festival and integrated global trade show, the European Film Market (EFM). Nearly 300,000 tickets were sold to the public program. Film professionals from more than 125 countries were on hand,...

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Want to Maximize Readership of Attendee Emails? ‘Mobilize’ Them

Feb 10

Are you reading more emails on your mobile devices? More and more people are. Just look around at your colleagues, friends and attendees at your show, or for now take a look at this new data from a January 20, 2011 comScore, Inc. press release. In the three-month average period ending November 2010, 70.1 million people, 30 percent of all mobile subscribers in the...

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