What Sundance’s Mobile App Strategy Can Teach Show Organizers

Jan 27

This week’s Sundance Film Festival, the nation’s largest independent cinema festival, which will attract an estimated 50,000 people, rolled out enhanced iPhone and Android apps. I purchased the iPhone app, and want to share some thoughts that are worth noting if you have an app for your show or are planning on launching one. Though the app offers excellent utility...

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Big Miami Show Dials into Mobile Marketing

Jan 13

Newspapers. Trade pubs. Magazines. Outdoor. Television. Cable. Direct mail. Email. Online display. Social. The 50th Anniversary Original Miami Beach Antique Show is employing a wide set of media channels to attract buyers to see more than 800 national and international dealers from 22 countries that will be showcasing millions of dollars of antiques, art and jewelry...

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Using SMS to Promote Your Shows? Make Sure You Get Explicit Consent!

Jan 06

On Tuesday, I read about another text messaging lawsuit in MediaPost’s Online Media Daily that should certainly be of interest to event marketers using or planning to use SMS. According to the article, last week, a U.S. District Court Judge in Seattle made a ruling that opens the door for a potential class-action lawsuit against B2Mobile and LeadClick for allegedly...

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