1.2 Million Square Foot Miami Yacht Show 2018 Uses Online Video Ads to Complement Linear TV

Mar 28

1.2 Million Square Foot Miami Yacht Show 2018 Uses Online Video Ads to Complement Linear TV

People’s voracious appetite for video content is growing so fast that in just three years Cisco projects one million minutes of video content will cross the Internet every second. The billions of online video views that are occurring daily are presenting exciting new advertising opportunities and driving the rapid growth of the video advertising channel, which is...

Read More

It’s About More than the Last Click! Are You Using the Wrong Metrics to Measure Your Show’s Ads?

Feb 28

It’s About More than the Last Click! Are You Using the Wrong Metrics to Measure Your Show’s Ads?

As exhibitions and events spend more and more money on digital marketing to drive attendance, there is increasing pressure to justify the spend with metrics. Attribution is complex so many marketers choose the easiest, quickest and most common way to do this, last-click attribution (LCA), which gives 100% of the credit for a ticket purchase to the last click a...

Read More

Hollywood’s Largest Trade Show Uses Frequency to Maximize Digital Advertising

Dec 05

Hollywood’s Largest Trade Show Uses Frequency to Maximize Digital Advertising

Encore client, American Film Market (AFM), wrapped up its 38th edition several weeks ago, with exhibitors up 18%, attendees up 6%, and film buyers from 71 countries. Digital advertising played a key role in attracting buyers, filmmakers, producers, writers and directors from around the world to the 200,000 square foot exhibition and industry’s largest conference...

Read More

Three Million Square Foot FLIBS 2017 Runs Hundreds of Spots on Terrestrial Radio

Nov 29

Three Million Square Foot FLIBS 2017 Runs Hundreds of Spots on Terrestrial Radio

Approximately 105,000 visitors from 62 countries converged in the “Yachting Capital of the World” several weeks ago for the Fort Lauderdale International Boat Show (FLIBS), the largest in-water boat show in the world, which saw a 7% increase in attendance. The show organizer, an Encore client, realigned its marketing efforts this year, rolling out several new...

Read More

TEFAF New York Uses Differential Creative for Outdoor Advertising

Oct 10

TEFAF New York Uses Differential Creative for Outdoor Advertising

TEFAF, which attracts 75,000 visitors from 60+ countries to its annual art fair in Maastricht, The Netherlands, is using outdoor as one of several media channels to promote its new fair, TEFAF New York Fall, Oct. 28 – Nov. 1.  The show organizer has deployed light pole banners in premium locations across NYC, such as the high traffic density intersection at 59th St....

Read More

Big Patek Philippe Exhibition in NYC Uses Social Video

Aug 10

Big Patek Philippe Exhibition in NYC Uses Social Video

Iconic brand Patek Philippe organized its largest ever exhibition in NYC, July 13 – 23, 2017, featuring several hundred million dollars of timepieces, some dating back to the 1500s. “The Grand Exhibition is of a scale we’ve never seen before. We’ve done one exhibition in Dubai, one in Munich and the last one in London, but we’ve never had this many historical pieces...

Read More

Why Are Savvy Event Marketers Using CRM Retargeting?

Jul 18

Why Are Savvy Event Marketers Using CRM Retargeting?

Cookie-based retargeting is a very effective visitor marketing tool but it is much less effective in the mobile environment. Here’s why… (1) a cookie is tied to a single browser on a single device, (2) cookie functionality varies by device/OS, and (3) cookies don’t work across mobile environments (a cookie in an app can’t share data with another app or a web browser...

Read More
Page 1 of 1712345