Palm Beach International Boat Show 2019 Uses Full Funnel Digital Strategy

May 06

Palm Beach International Boat Show 2019 Uses Full Funnel Digital Strategy

Large crowds packed the West Palm Beach waterfront to see more than 1,000 boats and yachts at the recent Palm Beach International Boat Show 2019, which saw an increase in attendance of more than 6.7% over last year. The organizer of this iconic event, one of the top five boat shows in the US, maximized attendance from the millions of online ads it ran by using a...

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boot Düsseldorf 2019 Leverages Attendee Loyalty Program

Mar 21

boot Düsseldorf 2019 Leverages Attendee Loyalty Program

We recently joined water sports enthusiasts and trade visitors from around the world at boot Düsseldorf, and want to share one of our takeaways: the boot.club, the show’s visitor community which has grown to 110,000 members. It was hard to miss the promotion for the boot.club on the website, during the ticket buying process and while we were at the show.  We saw...

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66,000 Visitor BRAFA 2019 Targets Hotel Guests as Part of Attendee Marketing Campaign

Feb 13

66,000 Visitor BRAFA 2019 Targets Hotel Guests as Part of Attendee Marketing Campaign

A few weeks ago, we joined 66,000 collectors, new buyers, connoisseurs and art enthusiasts from around the world at the 64th edition of BRAFA in Brussels to see fine art, antiques, modern and contemporary art and design displayed by exhibitors across some 165,000 square feet of exhibition space. We got one of our best marketing takeaways not at the actual event but...

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Native Ads Are Key Part of Digital Campaign for AFM 2018, Organizer Runs 25+ Million Online Ads

Dec 06

Native Ads Are Key Part of Digital Campaign for AFM 2018, Organizer Runs 25+ Million Online Ads

Native ads will make up nearly 60% of US digital display spending in 2018, according to eMarketer, and spend on native digital display is up 31% year over year. Encore client, American Film Market (AFM), has been using native, a type of advertising that fits the natural form and function of its environment, for several years to attract industry professionals from...

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1,100 Exhibitor DMEXCO 2018 Kicks Off with Pre-Conference in the Sky, Partners with Lufthansa

Sep 12

1,100 Exhibitor DMEXCO 2018 Kicks Off with Pre-Conference in the Sky, Partners with Lufthansa

We are always on the lookout for innovative ideas from show organizers, and a unique program presented by DMEXCO and Lufthansa certainly caught our attention. The annual digital marketing expo and conference, which attracts 40,000 visitors from 100+ countries, opened today in Cologne. However, industry professionals who wanted to get the ball rolling early were able...

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Five Reasons to Avoid Putting Your Show’s Retargeting on Autopilot

Aug 10

Five Reasons to Avoid Putting Your Show’s Retargeting on Autopilot

Today’s automated retargeting solutions make it very easy to use a “set it and forget it” approach to retargeting. While these solutions are very sophisticated and can streamline workflow, it is difficult to reach optimum KPIs without ongoing human guidance based on our experience buying tens of millions of retargeting and other programmatic online ads around the...

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Iconic Festival Launches “3 Days in Cannes” – Insights from Our Visit

Jun 12

Iconic Festival Launches “3 Days in Cannes” – Insights from Our Visit

We recently attended the Cannes Film Festival, and share one of our takeaways… a new promotion called “3 Days in Cannes”. For the first time this year, the organizer invited 1,500 film lovers between the ages of 18 – 28 from around the world to apply for a free pass to attend the last three days of the Cannes Film Festival (airfare and lodging were not included). 3...

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