Iconic Festival Launches “3 Days in Cannes” – Insights from Our Visit

Jun 12

Iconic Festival Launches “3 Days in Cannes” – Insights from Our Visit

We recently attended the Cannes Film Festival, and share one of our takeaways, a new promotion called “3 Days in Cannes”. For the first time this year, the organizer invited 1,500 film lovers between the ages of 18 – 28 from around the world to apply for a free pass to attend the Cannes Film Festival for three days (airfare and lodging were not included). 3...

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3,000 Exhibitor CeBIT 2018 Rolls Out “New Ticket Set-Up”

May 09

3,000 Exhibitor CeBIT 2018 Rolls Out “New Ticket Set-Up”

One of the things that caught our attention about the visitor marketing for CeBIT, which is expected to draw some 200,000 attendees to the Hannover fairgrounds next month, is their new ticket pricing strategy. The giant tech trade show is running a four phase, time-centric variable pricing program, with an 8x delta between the lowest and highest prices, which has...

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1.2 Million Square Foot Miami Yacht Show 2018 Uses Online Video Ads to Complement Linear TV

Mar 28

1.2 Million Square Foot Miami Yacht Show 2018 Uses Online Video Ads to Complement Linear TV

People’s voracious appetite for video content is growing so fast that in just three years Cisco projects one million minutes of video content will cross the Internet every second. The billions of online video views that are occurring daily are presenting exciting new advertising opportunities and driving the rapid growth of the video advertising channel, which is...

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It’s About More than the Last Click! Are You Using the Wrong Metrics to Measure Your Show’s Ads?

Feb 28

It’s About More than the Last Click! Are You Using the Wrong Metrics to Measure Your Show’s Ads?

As exhibitions and events spend more and more money on digital marketing to drive attendance, there is increasing pressure to justify the spend with metrics. Attribution is complex so many marketers choose the easiest, quickest and most common way to do this, last-click attribution (LCA), which gives 100% of the credit for a ticket purchase to the last click a...

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Hollywood’s Largest Trade Show Uses Frequency to Maximize Digital Advertising

Dec 05

Hollywood’s Largest Trade Show Uses Frequency to Maximize Digital Advertising

Encore client, American Film Market (AFM), wrapped up its 38th edition several weeks ago, with exhibitors up 18%, attendees up 6%, and film buyers from 71 countries. Digital advertising played a key role in attracting buyers, filmmakers, producers, writers and directors from around the world to the 200,000 square foot exhibition and industry’s largest conference...

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Three Million Square Foot FLIBS 2017 Runs Hundreds of Spots on Terrestrial Radio

Nov 29

Three Million Square Foot FLIBS 2017 Runs Hundreds of Spots on Terrestrial Radio

Approximately 105,000 visitors from 62 countries converged in the “Yachting Capital of the World” several weeks ago for the Fort Lauderdale International Boat Show (FLIBS), the largest in-water boat show in the world, which saw a 7% increase in attendance. The show organizer, an Encore client, realigned its marketing efforts this year, rolling out several new...

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TEFAF New York Uses Differential Creative for Outdoor Advertising

Oct 10

TEFAF New York Uses Differential Creative for Outdoor Advertising

TEFAF, which attracts 75,000 visitors from 60+ countries to its annual art fair in Maastricht, The Netherlands, is using outdoor as one of several media channels to promote its new fair, TEFAF New York Fall, Oct. 28 – Nov. 1.  The show organizer has deployed light pole banners in premium locations across NYC, such as the high traffic density intersection at 59th St....

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